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Seminars

These 8 seminars are 1 to 3 hours and are suitable from anyone new with digital marketing to the comfortable small-business marketer who is looking to build their knowledge base, or to reinforce what it is they already know. Our seminars cover a wide range of topics for the digital marketer from email and social media, to events and surveys and going mobile. All seminars have a friendly, relaxed atmosphere and all you have to bring are your questions. You will leave with the knowledge and motivation to take action that same day.


The Power of the Inbox
Tips and Tricks for Successful Email Marketing

Length: 1-1/2 to 2 hours

Email marketing is and continues to be one of the most effective forms of digital marketing for a small business/organization. In this session, we’ll reveal the latest best practices, industry trends and techniques to maximize success using this powerful digital tool. You will learn the benefits of email marketing, how to design, create, send and track your email’s success.

This powerful seminar takes you step-by-step through the keys to effective email marketing:

  • What it really is (and isn’t)
  • What it can do for your business
  • And the five easy steps you must take to harness the power of the inbox!
    1. Grow a healthy list
    2. Create great content
    3. Customize a beautiful, mobile-friendly template that matches your brand
    4. How to get your emails opened
    5. Tracking your results

Who should attend:

If you have never used email marketing, new to email marketing or have been hesitant in getting started, this seminar is suggested for you!

From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.


Email Marketing Trends for 2019

Length: 1 to 2 hours

Now is the perfect time to determine the next move for your business and how to stand out from your competitors. It’s time to think about your email strategy for the year ahead so you can focus your energy and make the most out of your time.

We explore the top email marketing trends for small businesses and simple ideas to incorporate them into your marketing strategy. You’ll learn:

  • How to create more personalized email messages
  • How to do more business and save time with automation
  • How to provide value to grow your business

Who should attend:

This session is recommended for those who need assistance in evaluating upcoming trends that will result in positive change for their business.


Drive New Business with Social Media
Guide to Successful Social Media Marketing

Length: 1-1/2 to 2 hours

Social media has changed the marketing game for small businesses and nonprofits. You know it can help to drive new and repeat business for your organization but do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start creating a profile, do you know what to say and how to grow your following? Let us make social media easy for you!

From understanding the different social media platforms, to choosing what to say and where to say it, this seminar will give you the keys to the most effective social media marketing for you.

What we’ll cover:

  • Determine the platform that’s right for you and your organization
  • Announce your presence and build your network
  • Create and share content that encourages action
  • Understand social media advertising and learn your options
  • Convert social media leads into potential customers by growing your email list

Who should attend:

Whether you are brand new using social media for your business or looking to take your social presence to the next level, this session is for you.

Let us make social media easy!


Automate Your Marketing
Planning Ahead to Convert & Keep

Length: 1 hour

Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT?

Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform, entertain, & provide incentives for action & engagement - they work automatically while you focus on your business.

This seminar will help you:

  • Learn the difference between automated messages and autoresponder campaigns
  • Decide where autoresponders can help you do better marketing communications
  • Understand key actions that trigger emails to be sent
  • Identify what steps to take to design effective autoresponder campaign
  • Design the “evergreen content” that works best for your audiences

Who should attend:

If you have mastered the basics of email marketing but want to take your email strategy to the next level, this simple yet effective workshop is for you.

We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns.


Appreciating Your Business & Your Customers

Length: 30-45 minutes

Small business owners are very busy and rarely have time to reflect on the work they’ve done, the customers they’ve helped and to plan a strategy moving forward. This seminar will discuss ways to show appreciation for existing customers, how to utilize these relationships to attract new customers and how to evaluate what's important to you and your business moving forward.

Who should attend:

This session is encouraged for all business owners and managers.


Last-Minute Holiday Email Marketing Ideas

Length: 1 to 1-1/2 hours

Do you know what emails you plan on sending to your subscribers this holiday season? Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help.

During this session, you’ll learn:

  • Last-minute holiday email ideas
  • Time saving tips to creating an effective holiday email
  • How to put together a quick and easy promotional plan
  • . . .and more!

Who should attend:

This session is encouraged for all business owners and nonprofits.


How to Have Your Best Holiday Season Ever

Length: 1 hour

Consumer spending is higher in the holidays than any other time of year – shouldn’t they be spending with you? Do not miss out on your piece of the holiday pie! Let us show you how to influence your potential customers’ purchases by making an offer they can’t resist.

During this session, you’ll learn how to:

  • Select just the right offer for your ideal audience
  • Create a quick and effective promotional plan
  • Design an offer that stands out, especially on mobile
  • Reach new customers and spread the word using social media
  • Keep the holiday momentum going through the new year

Who should attend:

This session is encouraged for all business owners and nonprofits.

If you’re hoping to make this your best holiday season yet, you won’t want to miss this event. You may find out exactly how to achieve and exceed your holiday goals.