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Summer Shorts Series Seminars

Summer Shorts Series Seminars

This Summer we are bringing a series of digital marketing seminars to the Southeastern Pennsylvania area with you and your busy lives in mind. These seminars will take you through the basics of email and social media marketing where you will learn the right strategies, tools and tactics to make your marketing efforts as effective as possible.

Please note: Even though "The Summer Shorts" Seminars are a series, you can attend as many as you like. If you missed previous seminars, not to worry, each one is its own separate presentation and is packed full of information you can use that very same day.

Click on the date below to find out more about each seminar and to register.

DATE TIME LOCATION SEMINAR
June 13, 2017 11:00 AM Reading, PA 1. The Power of the Inbox
June 27, 2017 11:00 AM Reading, PA 1. The Power of the Inbox
TBD 11:00 AM Reading, PA 3. Look Great in the Inbox
TBD 11:00 AM Reading, PA 4. Drive New Business with Social Media
TBD 11:00 AM Reading, PA 5. What to Say, and How to Say It
TBD 11:00 AM Reading, PA 6. Digital Marketing Trends in 2017


1. The Power of the Inbox
Tips and Tricks for Successful Email Marketing

What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do?

This powerful seminar takes you step-by-step through the keys to effective email marketing:

  • What it really is (and isn’t)
  • What it can do for your business
  • And the five easy steps you must take to harness the power of the inbox!
    1. Grow a healthy list
    2. Create great content
    3. Customize a beautiful, mobile-friendly template that matches your brand
    4. How to get your emails opened
    5. Tracking your results

From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!


2. Grow Your Business with Email & Social Media
Simple marketing strategy for small business & nonprofits

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise.

Today we’re going to show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.

Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.


3. Look Great in the Inbox
The 7 Don’ts of Email Design

First impressions matter – how are YOU doing with your emails? This seminar will help you avoid common mistakes and maximize your emails for powerful impact!

You’ll learn:

  • Branding beyond the logo – how placement, pictures, even colors can re- inforce recognition & engagement
  • Readability – including fonts, white space and single-column design
  • Images – including sizing, placement, links and more
  • Sharability – are you going social with your email? Easy tips to encourage more cross-platform engagement

Join us for this fast, info-packed seminar packed with tips, techniques and tools to help you navigate the dos and the don’ts for your own email marketing!


4. Drive New Business with Social Media
Guide to Successful Social Media Marketing

You know you should be on social media for your business or non-profit. You know it can help you drive more new and repeat business for your organization. But, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start your profile, do you know what to say and how to grow your following? This session will answer all of those questions and more!

Let us help you:

  • Determine the platform that’s right for you and your organization
  • Announce your presence and build your network
  • Create and share content that encourages action
  • Understand social media advertising and learn your options
  • Convert social media leads into potential customers by growing your email list

From understanding the different social media platforms, to choosing what to say and where to say it, this seminar will give you the keys to the most effective social media marketing for you. You don’t have to be on every platform, and you don’t have to make every post by yourself.

Let us make social media easy - join us!


5. What to Say, and How to Say It
Using words and images to craft your email messages

Heard of "location, location, location?" For online marketing, it's "Content, Content, Content!"
What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences.

What are the Keys to Great Content?
This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content - and the way you share it - succeed!

You’ll learn how to:

  • Create
  • Curate
  • Extend

...the content that will help you achieve your goals. We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we’ll give you the structure and tools to make creating your content fast, easy and effective.

6. Digital Marketing Trends in 2017
For small businesses and non-profits

Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2017? How can you jump on some of these trends to get an edge on your competition? You’re about to find out…

By the end of this session, you’ll have a cutting edge on:

  • Marketing Automation
  • Content Marketing
  • Video
  • Mobile
  • Big Data

Join us as we explore the top trends in digital marketing that we believe small businesses should be paying attention to in 2017. We’ll explore each trends and provide some simple ideas for incorporating them into your overall marketing strategy.